In this section, we’ll look at 5 features you should look for in ANY competition rank tracker you’re considering for your business. However, there are a few critical factors that you should consider. With the number of tools available on the market, it can be a tough decision. But how can you decide which SERP rank checker tool is the best for your company? What Is The Best Tool for Competitor Tracking?Ī competition rank tracker is an essential piece of equipment for your business. As a result, you can adapt your strategy quickly to ensure they don’t pass you.įor example, you can beef up the articles that target those terms or improve your on-page SEO. However, tracking your competitors on the SERPs allows you to know EXACTLY when they start coming after your terms. Their opponents will quickly pass them on the few words where they’re ahead, leading them to lose all their traffic. But what happens when they discover that word (probably because they’re tracking you) and target it?įor people who aren’t tracking their competitors, this can be devastating. That means you’re now stealing a large percentage of their traffic! Adapt Your Strategyĭiscovering a keyword your competitors aren’t yet targeting is great. Unfortunately, before you start tracking their SERP rankings, they’re beating you on all 5 terms.Īfter you start tracking their strategies, you pass them on the SERPs of 2 of the 5 terms. Using those strategies with your websites, you can start stealing some of their traffic.įor example, let’s say you have an opponent competing with you on 5 search terms. When you start tracking competitor SERP rankings, you’ll notice their strategies. If you track your competitors’ rankings on the SERP, you can see what’s working well for them and steal their best ideas.įor example, you can use ProRankTracker’s Rankings Discovery tool to find out what new keywords your competitors are targeting. In other words, 100 people can search for the keyword you’re targeting, and you might not get a single click. Fewer than 1% click on any results on the second page. More than 25% of searchers click on the very first result on the first page. Who doesn’t want more clicks? More clicks mean more traffic, which means more money.īut you can’t get clicks on page 2 of the SERP. Let’s look at 3 specific reasons why tracking your competition on the SERP is necessary. You NEED to track your competition on the SERP so you can strategize on how to get ahead of them. Who cares about competition on the SERP? If you’re targeting different customers with the same keywords, does it matter?Įvery position you go down on the SERP means losing clicks. Why Is SERP Competition Tracking Important? On the other hand, if you’re targeting the same search terms, you’re competitors on the SERP.įor example, a seller of whole-bean coffee and a seller of coffee grinders might both target the keyword “best grind size for cold brew.” So even though these 2 businesses aren’t competitors, they become SERP competitors because they’re targeting the same keywords. You might compete with someone on the SERP even though they’re targeting completely different customers than you are. For example, Android and Apple are competitors because they’re both trying to sell phones. In business, we usually discuss our competitors as other businesses fighting over the same customers. What does it mean for someone to be your competitor on the SERP?
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